Pluggd.in has a blog post penned by Maniraj Singh, graduate from IIT Delhi and MIT, USA and entrepreneur himself. The blog post titled "Why you should stay away from e-commerce in India [A Perspective]" has some insightful pointers on what lies beneath the "rosy picture" that is often, albeit wrongly, associated with e-commerce in India.
The post examines 7 facets of an online commerce portal
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